Excel Group employs nimble and dynamic value-add and opportunistic investment strategies that leverage the economic cycle. As a middle-market firm, we play in a sector that is too large for local players and too small for large institutions — and buy deals that are too complicated for large institutions.
| Criterion | Target |
|---|---|
| Deal Size | $15 million to $65 million |
| Brands | Marriott, Hilton, Hyatt |
| Markets | CBD and secondary markets containing diverse demand drivers |
| Cost Basis | Discount to replacement; low basis to stabilized market value |
Our value-add strategy is focused on acquiring fee-simple, premium-branded limited-service assets in primary and secondary markets with opportunity for performance upside.
Our opportunistic strategies encompass acquisition of non-performing debt collateralized by hotels, and ground-up development and repositioning of existing hotels into premium-branded limited-service hotels.
Single assets are sold to regional, REIT, or institutional buyers. Portfolios are aggregated and sold to REITs or institutional buyers.